Name: Pamela Wilson
Profession: Author at Copyblogger
Pamela Wilson specializes in helping organizations both large and small build a recognizable brand for their businesses. She has owned her own business since 1992, and now owns and runs BigBrandSystem.com. She is the Vice President of Educational Products at Copyblogger Media. In this position, she is responsible for the day-to-day direction of the Copyblogger blog and the educational products Copyblogger creates.
What factors do you feel in your life journey that lead you to become a blogger?
Back in 2009, I decided I needed to write a book. I had discovered a system that worked reliably to help businesses develop a recognizable brand. I wanted to share this system with the world. Around this time, I discovered Copyblogger.com. I signed up and went through their Teaching Sells course, and decided that instead of using a book to share my knowledge, I’d create a blog and an online course.
That being the case, was there one defining moment when it dawned on you exactly what your “niche” in blogging should be?
I knew going into my blog that I wanted to target business owners who had access to all these tools they could use to brand their businesses, but didn’t know what to do with them. And I wanted to target people in the early days of their business to help them get set up right from the beginning, and position themselves for growth.
How did you feel at first when you begun working for Copyblogger?
I loved it! After working for myself for decades, I am really enjoying being part of a team of smart, hard-working people who want to make great things. Pamela Wilson
How long did it take for you to be comfortable with video, courses and audio? Do you like the sound of your own voice?
It took months of creating media consistently before I became comfortable with the process. I am now used to the way I sound on audio. My biggest focus when I record anything is to make sure I’m speaking slowly and clearly. As long as I hit those two things, I’m happy with how I sound.
What lessons have occurred in your journey as a blogger been the most valuable?
After blogging for a few years, I discovered mind mapping software, and have found it to be invaluable. I knew it existed, of course, but had never really used it. I love the ability to dump my thoughts into a mind map and then to move them around and expand on them until they make sense. It’s the way I start writing many, many blog posts, and it has saved me an enormous amount of time.
When you were first a blogger, what was the biggest mistake you ever made in blogger or social media? Did you fix it? If yes, how?
I tend to try not to dwell on my mistakes, so it took me a while to come up with an answer for this one! The biggest mistake I’ve made has been offering products for sale without having someone thoroughly test every step of the purchase process to make sure it’s all working, and nothing is confusing.
In the past, in my excitement to get a product out there, I’ve skipped this step, and the results haven’t been optimal for my customers. I even wrote a post for Copyblogger about this: 3 Smart Ways to Out-Test the Competition. [http://www.copyblogger.com/smart-testing/]
When your inspiration disappears, what tactics do you use to be inspired again?
I listen closely to questions my readers are puzzling over. This has been a consistent and reliable source of content for many years. I simply take the question, and write the best, most thorough, most helpful answer I can.
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