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Do high Klout scores really matter to bloggers?

Do high Klout scores really hold any relevance to bloggers?

Considering your Klout score is a reflection of your influence online, I feel that it is a tool that a savvy blogger could use to assist with building their online persona and increase their influence in a positive manner.

What is a Klout score?

Your Klout score is a number from 1-100 that represents your overall social media influence on a number of social platforms. As your Klout score increases, it is suppose to reflect the higher influence you have online. The score is rated using a complex system of 400 signals over 8 platforms.

What platforms are used on Klout? Facebook, Twitter, Instagram, Google+, LinkedIn, Tumblr, WordPress and Klout+ points. The more platforms you link to your Klout identity, the more accurate the score you will have. As an example, the president of the United States, Barack Obama has a score of 99.

What does the media say about a high Klout score?

Forbes published an article called ‘ Why you should care about your Klout score’ on 04/02/2014 quoting Alex Lightman, author of Brave New Unwired World: The Digital Big Bang and the Infinite Internet.

Klout, he argues, is an indispensable way to showcase your expertise in a fast-changing marketplace – and a powerful egalitarian force that privileges know-how over who you know.

 What are some facts about Klout scores?

  • The average klout score is“40”
  • Users with 63 or more are in the top 5%
  • Klout scores are updated on a daily basis
  • Increase your score by creating content people want to share and respond to.

At the end of the day, I believe that a high klout score reflects that you are on your smartphone and computer a large percentage of the time. It would also reflect that you are doing something right in the way of creating or sharing content that your followers enjoy, respond to and share.

 How can you improve your klout score?

Kim Garst has some excellent suggestions and a handy Infographic on how you can improve your Klout score, and some more reasons as to why you should care. http://bit.ly/1AOVZ1H

Klout also had a interesting article called “Don’t just measure your Klout. Build it!” This article explains the importance of great articles and content and how your Klout score can be used to help you improve. http://bit.ly/1clW9aK

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Categories:   BLOGS, SOCIAL MEDIA TIPS

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